Elevating Professionals = Elevating Diversity
Everyone can take a leadership role in elevating professionalism. Whether you hold a leadership position, a management title, a mid-level role or you are a young professional, firms are always looking for new ways to lead in the market. “Diversity is not just the talk of today, society continues to strive for real equality that our forefathers envisioned. Serving all populations is a hallmark of America and can be a winning situation for clients and firms alike.”, says René Massey, Managing Principal at Dots Grow.
Is your firm leaving money on the table? René elaborates with, “I worked with a professional services firm with no diversity whatsoever. Time and again, they were turned down for projects. Leadership created a series of excuses as to why they were not being awarded the business. After building key relationships, I learned that clients did not feel comfortable working with a firm so unaware of diversity. The firm was able to readjust and find diverse talent for leadership roles, allowing a 30% increase in RFP awards.”
Is the “tried and true” true anymore? In the past, professional services firms used a combination of mentorship, sales techniques and attachment to wealth to bring in new business. Mentorship has declined dramatically among professionals and the business of professionals has become much more production and operationally oriented. These trends have left a significant gap in the ability to attract new business. Most professional services rely on past relationships. Some of the larger firms engage in large organized marketing programs to turn the tide of new business. “Regardless of the size of the firm, efforts to seek emerging markets command awareness and actions toward diversity in personnel and clients.”, René concludes.
Is your firm oblivious to economic changes? “A report by global management consulting firm McKinsey & Company, observing more than 300 companies in the US, Canada, the United Kingdom and Latin America, found that companies ranking in the top 25th percentile for gender diversity on their executive teams were 21 percent more likely to turn a profit above the national average. McKinsey & Company also reported that when ethnic and cultural diversity were taken into account for executive teams, companies were 33 percent more likely to see better-than-average profits.”
To learn more about how diversity can effect profits, click here.
What You Can Do?
Share the Dots Grow platform with your management team and start a conversation on why diversity matters.
Create an action plan.
If your company would like expertise in facilitating your diversity plan to grow your business, contact [email protected] for a complimentary 4 session consulting package.
Join the Dots Grow Community & Get More!
How can you access a turnkey system for growth?
With a small monthly subscription fee, or a discount on an annual membership, you can be prepared for a leadership path in professional services firms like accounting, architecture, benefits, engineering, insurance, law, manufacturing, real estate, technology and more.
With your Membership, you will receive on an annual basis:
- One free module
- Free webinars
- Two Modules at 50%
- 75% off of the “Graduate Module” after completion of 2 or more modules
- Blog access
- Podcasts from community FAQs
- Practical adaptable tools for your everyday work
- Ability to apply for certification
Look for affordable YP modules at www.dotsgrow.com/store.
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